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In March, Instagram launched a Checkout feature in the beta-testing phase for 20 brands in the US, including Adidas, Zara, Nike and Dior.
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How Instagram shopping is transforming small and medium businesses in India
By www.economictimes.indiatimes.com, 21 Aug. 2019

Over the last three years, Instagram has introduced several add-on features for businesses to facilitate commerce on the platform.

 

Instagram is estimated to be a global market worth $10 billion by 2021, according to a Deutsche Bank analysis.

 

There’s been a 114% increase in web referrals through Instagram between Q1 2018 and Q1 2019, says a recent report by Merkle.

 

In March, Instagram launched a Checkout feature in the beta-testing phase for 20 brands in the US, including Adidas, Zara, Nike and Dior.